With the new year here I can’t help but also reflect on the things from the past year. I launched Rocket Panda, I posted 24 episodes of A Slab of Glass, and I posted 22 episodes of Getting Caught Up. These are all the things that I am proud of, and the things I want to continue to make over 2019. However, I don’t think I have been doing enough with Rocket Panda, and that stops now.
I was listening to Shawn Blanc’s Creative Focus Summit, where he talked with Paul Jarvis. Paul is a writer and designer and the whole conversation he and Shawn had was about building an audience-based business. He touched on a few things that really got me thinking about what I want to accomplish in 2019 with Rocket Panda.
One thing that really stuck with me was his 3 steps to building an audience that will stick with you, which I can’t believe I just wrote.
His 3-step process is as follows:
- Go to where you audience is.
- Talk to you audience.
- Have a consistent line of communication with them.
I have failed on all 3 of these if you ask me.
Go Where Your Audience Is
I rarely have gone outside of my own blog to find other like-minded people that may enjoy what I have to say. More importantly I haven’t been part of other communities enough and I want to change that. I don’t like the idea of me being on my own island where others have to visit in order to be part of the conversations I want to have.
So from here on I want to spend more time on Twitter and be an active part of the communities I want to be in (Apple, Tech, etc.). I also will be going to places like the Mac Power Users Discord and the Automators Discord and be more active there.
To me, it is more important to share tips and tricks over clicks and links. This is why I will be part of communities more, to bring value without anything in return.
Talk To Your Audience
I haven’t had an open line of communication to my audience much, if at all, since launching Rocket Panda. Everything about this has been a one way conversation and I want that to end.
One thing I want to do is have a direct line of communication to you, my readers, and the way I am doing that is two-fold.
The first is my newsletter. This is my promise to you:
I will send 25 emails in my newsletter in 2019 that will be full of interesting exclusive content, the ability to ask me questions, and my personal email that you can use to contact me.
This newsletter isn’t about me trying to build a list to sell something. I currently have no plans to do so and if/when I do it won’t be solely to try and sell you something. If I do want to promote something it goes in the newsletter just like everything else I want to send you.
The newsletter will come out twice a month on the 1st and 15th of each month starting January 15th. So sign up today and don’t miss out on the first newsletter.
The second thing is something I have had for over a year now, which is my Slack channel. This is something I haven’t been active enough in and I want to make this the day-to-day line of communication and community I want to be a part of. This channel is free to join and has a bunch of channels like the iPad-Only club, where people who use only iOS devices can share workflows, Shortcuts, and app recommendations. It also has channels like writers-bloggers where other people who are writers and/or bloggers can network and share ideas/articles for others to read and give feedback on.
These are just a few things that this Slack channel offers and it is something that I will forever continue to add and make changes to upon those who request for more.
If you want to join this Slack channel feel free to sign up here.
Have a Consistent Line of Communication
Along with the 25 emails I promise to send in the newsletter, I also plan to post 2 times a week on Rocket Panda at the very least. That is 104 posts on Rocket Panda! Some will be links, others will be original pieces such as this, and all of it will be completely free and accessible via RSS if you so choose.
My number one goal for 2019 isn’t to make money, or gain a massive following with Rocket Panda. Instead it is to provide a consistent posting schedule and a killer newsletter that helps you get your work done and accomplish your goals in 2019.
On top of the Rocket Panda posts, I will continue to be producing podcasts episodes every other week for both A Slab of Glass and Getting Caught Up. We did this for the most part on both shows. However, the only time we didn’t post episodes on schedule was due to personal events preventing us to do so. Barring anything like that happening again consider it my promise that both of these podcasts will have 26 episodes in 2019.
This post has a lot of promises and things for you to check out, so here is a simplified version to make things as easy as possible for you to get what you want and ignore what you don’t.
1. Go where Your audience is
- I plan to go to places like the Mac Power Users Discord and Automators Discord and be an active member at these awesome communities
- I also plan to be more active on Twitter as well to share interesting things as well as Shortcuts and tips to help you through the year
2. Talk to Your audience
- I am launching a newsletter that comes out twice a month beginning January 15th. You can sign up for the newsletter here and get the 25 email I promise to send you throughout the year.
- I am also making a conscious effort to be more active in my own Slack Channel for other Apple enthusiast to come to meet and talk with other geeks like me. You can join the Slack Channel here
3. Have a consistent line of communication
- Along with the newsletter I am also going to be posting over 100 articles on Rocket Panda sharing interesting articles other in the community have created as well as original content. It is completely free and you can either visit Rocket Panda’s website or subscribe via RSS.
- I also will be continuing to post episodes of both A Slab of Glass and Getting Caught Up every other week barring anything happening to prevent this with either myself or my co-hosts Chris Lawley and Mike Rapin.
I am beyond excited to see what 2019 brings and to have the best year I can both personally and professionally.
Until next time I want to wish you a happy new year and well wishes for your plans for 2019 and that you accomplish the goals you set for yourself this year.